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You have

How will you stand out?

Get access to insider strategies that are putting the 1% at the top, and keeping them there.


A personal note from Brendan Kane, marketing advisor to celebrities, pro athletes, and major brands…

After 15 years creating marketing strategies for Sony, Yahoo!, IKEA, Taylor Swift, Katie Couric, and countless celebrities and pro athletes, I noticed that...

Even the most successful people in the world have to work a lot harder to stand out then they used to.

If you can’t capture attention in 3 seconds, not a single person will hear your story, or know your brand, product or service.

The Hook Point Book will show you a winning formula to grab attention in 3 seconds or less. Gary V attributes his success to mastering this one critical skill.
A lot of people are wonderful and have amazing products or services but don’t succeed because they’re missing a powerful Hook Point.
Moving forward you won't be left hanging…...

I am going to walk you through the exact steps to craft a Hook Point that works… with tons of examples from companies, brands and people, like Netflix, Jay Shetty, Elon Musk and more.

That is my commitment to you.

Hook Points can make big things happen for you…..did I say big!

I used this process myself to grow from zero to one million followers in just 30 days, when nobody even knew who I was. If you’ve ever been told things like…

People don’t see your content because the algorithms are working against you

Your customers see so many ads these days, there’s no way you can possibly scale

Your market is so saturated, you have to undercharge to get any business

Then you’ll be happy to know that you can throw all that bad advice away. I am here for you.

A good Hook Point will give you exponentially better results with the products or services you already have, in the market you’re already in… and it can even be fun!

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Yes it’s possible to rise to the top of your market with the right Hook Point

Imagine how empowered you’ll feel when you can:

Command the attention of audiences who are excited to buy from you, once they know who you are and what you do

Transform your product or service from “I’ve never heard of it” to “I can’t stop thinking about it!”

Transform yourself from “I’ve never heard of him/her!” to “I can’t stop thinking about him/her!”

Inspire thousands (or more) of the RIGHT people, to share your brand message all over the internet

Easily generate new qualified leads… even when thousands of businesses who are more established, and better known, are competing for their attention

Get your business or brand featured on podcasts with millions of listeners (even when the podcast host gets 1,000s of requests a day)

Create an emotionally charged bond with your audience… the same way Apple and Netflix do

Repeat this process any time you want, grow and engage your audience, make more sales, and increase your influence

And, have fun rocking these Hook Points, there is no limit!

Having a well crafted Hook Point is that only effective way to get attention, stand out, grow and scale

Here’s exactly what you’re getting inside the Hook Point book

This book is not based on the latest marketing “trend” that will fade out by next month, or next year. It’s not a hypey manual that will teach you to create fear or false scarcity. It’s not a “tactic” that will hurt your brand.

It’s not a hypey manual that will teach you to create fear or false scarcity. It’s not a “tactic” that will hurt your brand.

In our current 3 second attention world, there isn’t a single entrepreneur that can get away without a Hook Point.

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The Hook Point book
walks you through my
step-by-step method for
creating one.

Chapter 1 shows you why the battleground for attention is becoming more fierce by the second, and how you can set yourself up to win again and again

Page 10 reveals how I used Hook Points to land clients like Taylor Swift, MTV, Vice Magazine, and Paramount Pictures… and get book deals, podcast interviews, TV appearances, and one million social media followers (in just 30 days)

Chapter 2 gives you the 2 most powerful questions you must ask if you want to craft a Hook Point your target audience will share all over the internet

Page 27 illustrates the “art of subverting expectation” that commands attention… with several examples from Gary V, Tim Ferriss, Elon Musk, TOMS Shoes, and even my own brand (so you can use them as a template to create your own)

Page 45 gives you the repeatable 5 step process to crafting powerful Hook Points that create visceral emotional responses and make your message impossible to scroll past

Chapter 3 breaks down the “visual storytelling secrets” all influencers and iconic brands use to succeed, what you MUST do in the first 3 seconds of your content to win attention, plus a breakdown of viral video content and why it works

Page 80 reveals a site (most people would never think of) online that will give you new ideas for Hook Points. My personal digital strategist mines it for gold, and has gotten billions of views on his content

Chapter 4 illustrates a 4-part “golden formula” that makes your message resonate, and the specific steps to use it in any part of your marketing (copy, content, videos, storytelling and more)

Chapter 5 shows you the 7 best ways to command immediate trust no matter who you are talking to straight from the private vault of an FBI Agent. I’ve used this method to close big deals, create high level partnerships, and more

Chapter 6 reveals the most important skill you need to master for your Hook Points to work… and how Mark Cuban and Ray Dalio attribute much of their success to this “one thing”

Page 136 gives you direct advice from Dr. Michael Brues, the Sleep Doctor, on how to get repeat media opportunities… he’s appeared on Dr. Oz 35 times now!

Page 175 shares Jay Shetty’s “5 themes” to repeat in your content and marketing messages that have helped him generate 4 billion views and over 25 million followers

Chapter 8 demonstrates the best way to move from Hook Point to scale, including how to forge relationships with super connectors and celebrities, and how to target beyond your demographic

Chapter 9 reveals the Hook Point that got Scarlett Johanassen to eat hot wings on national television, how to get celebrities to trust you, and the one question to ask to get on high profile CEO radars

Chapter 10 gives you insider access to a top brand strategists 8 questions to ask that will give you endless content for Hook Points so they never grow old or fade (plus how often you should craft new Hook Points)


Hook Point
Author Profile
Brendan Kane

Brendan Kane is an out-of-the-box thinker for Fortune 500 corporations, brands, and celebrities. He thrives on helping his clients systematically engage new audiences that reward relevant content, products, and services with their attention and purchases. His greatest strength lies in unlocking value by transforming complexity into simplicity through tools and methods that amplify growth and enable execution.

Having started his career at Lakeshore Entertainment, Brendan oversaw all aspects of the company's interactive media strategy. He worked on 16 films that generated a worldwide gross of $685 million and also pioneered the first-ever influencer campaign to effectively promote Crank starring Jason Statham.
Brendan went on to build social media applications and digital platforms for celebrity clients such as Taylor Swift, Rihanna, supermodel Adriana Lima, and pro skateboarder Ryan Sheckler. He also served as vice president of digital for Paramount Pictures and helped scale one of the largest social optimization firms in the world; worked with brands such as Disney, Fox, NBC, Netflix, Xbox, and LinkedIn; as well as many notable Fortune 100 companies.
Most recently, Brendan is known for generating one million followers in over 100 countries in less than 30 days. He went on to publish the best-selling book One Million Followers, which breaks down how he achieved such a feat.
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What other business
owners & influencers are
saying about Hook Point

“In this new micro-attention world, it’s becoming harder and harder to stand out. Hook Point shares tried-and-true ways that get people to pay attention and is a must-read for anyone posting anything on social media today.”

— Cyrus Gorjipour
      Cofounder and CEO of Goalcast


“The average American sees 4,000 ads a day, and who knows how many posts on social media. If you want to cut through the clutter and build a massive business or personal brand, Brendan Kane and Hook Point are your secret weapons.”

— Craig Clemens
      Cofounder of Golden Hippo

“We are all looking for the biggest Hook to capture the market place. Hook Point shows us how to get attention and build upon it. If you want people to pay attention to your brand, you need to pay attention to Brendan and Hook Point.”

— Joivan Wade
      founder of the Wall of Comedy, actor in The First Purge, and the star of DC’s Doom Patrol

“If you want to become a long-lasting, successful brand both online and off, look no further. Brendan helps you find the messages that get people to pay attention time and again.”

— Melissa Ambrosini
       bestselling author, speaker, podcaster, and entrepreneur

“Brendan is a master at getting attention. If you feel you are in a crowded market and having a hard time standing out from the competition. His latest book, Hook Point, has tools and strategies you can use right away.”

— Ajit Nawalkha
     Cofounder, Evercoach and Mindvalley


“If you want to become a lasting, successful brand online and off, Hook Point is a must-read. Brendan delivers proven strategies that are sure to help you stand out and grab people’s attention.”

— Sally Newell Cohen
      senior vice president of global communications at ICANN; former COO of Toastmasters International

Brendan is very passionate about helping anyone serious about their success to grab attention, and rise above the competition quickly.

That’s why he’s making this Hook Point Book available to you for $4.99 in digital format!

Brendan’s Customer Support Team is Available To You

If for any reason you need help with your purchase, or have any other questions, Brendan’s support team is here for you!

Simply email support@hookpoint.com and someone on the team will get back to you within 48 business hours, but often much sooner.

Your Purchase Is Guaranteed...

If you order this book and you’re not 100% satisfied with what you discover inside…

Just write our team within 30 days from your purchase and they’ll refund your fee.

Discover The Best Way To Grab Attention Fast in Today’s 3 Second World By Clicking ‘Add to Cart’ Button Below

Frequently Asked

As soon as you enter your details into our secure servers we’ll get you your order access details within 15 minutes. 

Yes. If you download Hook Point and for any reason are not satisfied, my team will refund your amount paid within a 30 day period.

If you need support crafting Hook Points there are several opportunities to work with my team directly on that.

My team is here to support you 9-5 Pacific, Monday through Friday. Reach out to support@hookpoint.com and expect a quick reply!

Stand out.

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© 2021 Hook Point  |  Terms & Privacy Policy  |  Testimonials Disclaimer

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